agrowy
Editor-in-Chief

Yüksel Tohum Invests in Taste and Differentiation to Offer Varieties that Meet Consumer and Producer Expectations.

1 Minute(s) Reading
Tuesday, December 27, 2022
Seed, Seedling, Sapling
Yuksel Seed
Summary
Yüksel Tohum maintains its leading position in vegetable seeds with a market share of 35% in Turkey.
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The biotech company operates in more than 75 countries and focuses on more aromatic and higher yielding varieties.

An example of its commitment to flavor is Cassarosa®, the pink village tomato that won the 2022 Taste of the Year award, chosen by Spanish consumers for its unique flavor and aroma.

Highlight in the catalog of delicious varieties is Sambalino, a chocolate-colored oval cherry tomato. The variety is quite productive and homogeneous.

In the beef tomato segment, the company introduced the new Azarbe variety, which is characterized by excellent shelf life, bright red fruits, good taste and high productivity.

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New to the cucumber segment, Boracay and Bagatao are two Mini Beta-Alpha cultivars with high productivity and good fruit set in hot (Bagatao) and cold (Boracay) conditions.

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Next year the company will introduce new CGMMV resistant long cucumber varieties that are currently in the pre-commercial stage.

Spectacular Varieties

Francisco Sabio, director of Yuksel Seeds in Spain and Portugal, said that the company grew in the oval tomato segment with the export of the Marcus variety in the last campaign. Exporting companies recommend this variety because of its high quality after harvest and the absence of sharpness on the fruit tip. In addition, Marcus provides the producer with homogeneous fruit quality throughout the season.

Leroxy, a pink village tomato, also has an important share in the market thanks to its organoleptic qualities and long shelf life.