Working on the breeding of tomato, pepper, eggplant, cucumber, melon and watermelon varieties, Yüksel Tohum's biggest feature is its dedication to every variety it offers for sale, as well as its investments in research and development. It works on the most suitable varieties for greenhouse and open field cultivation in order to provide flavor, diversity and efficiency in its varieties. Yüksel Tohum, which specializes in seeds, implements a co-creation model that works with different actors in the value chain.
Currently operating in more than 75 countries around the world, Yüksel Tohum has 11 centers in key countries in the sector. Special mention should be made of the trial station that the company recently opened in Shouguang, China. One of the main functions of this new station operating on an area of 2.35 hectares is to show the varieties developed with the latest technology, the adaptation and characteristics of the breeders in the region.
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This new station, which shows the company's approach to the Chinese market, will enable Yüksel Tohum to be closer to Asian customers, improve communication with them and accelerate the company's rapid response to the new demands of this market.
Yüksel Tohum's China Team Has New Key Members
Yazhou Zhang was appointed as the North China Area Sales Representative, Chunyuan Peng as the Southwest China Area Sales Representative, Wenlei Ji as the Southwest China Sales Representative, and Guangxin Li as the trial station manager in Shouguang. This new formation is a strategic step taken by Yüksel Tohum to increase its awareness in China and create a wide sales network in the market.